Hello - and welcome. ​

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I'm Tessa, a global, integrated marketing professional for over 15 years.

 

My career focus is in global digital marketing, martech integration and omni-channel marketing operations.

 

I am experienced in global travel, e-commerce, online retail, tech startups, advertising, entertainment and the healthcare sectors.

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My professional work includes:

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• Global Omni-Channel Marketing Strategy & Execution

• Marketing Technology & Implementation

• Digital Transformations of Web & Advertising

• Global Affiliate Marketing Activation

• Annual Marketing Budget Management of $6M+

• Global Team Management 

• Web E-Commerce Optimization

• Technical Marketing & Strategic Roadmaps

• Brand Strategy

• Business Development 

• Search Engine Optimization (SEO)

• Agency Management

 

My background is traditionally-trained in marketing and communications and also self-taught by being curious, creative and being open to try and learn new things... especially the intersection of where marketing, technology and revenue connect. 

 

I have personally built digital advertising campaigns in Google, Youtube, Meta, Instagram, and Pinterest platforms. This experience has given me a keen sense and awareness of the the end-to-end process of omni-channel campaign activation, technical operations needs, and the understanding of everything that's required for driving cohesive, positive marketing results.

 

In addition, I have led the digital transformations of Google Paid Search and Meta Ads, in addition to affiliate marketing programs on a global scale. I have also collaborated across CRM and data insights teams in activating Salesforce as a successful lead generation, lifecycle marketing, consent management and CRM tool for trade sales in travel. 

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I am really proud of the global marketing technology projects I have had the opportunity to work on. I continue to be inspired by partnering with teams in the United Kingdom, Australia, Germany, France, Canada and more. I also really love to collaborate across global teams, IT, engineering, sales and business leadership. It is my favorite when I can be curious, ask questions, effectively assess digital marketing roadblocks and distill that information down into clear, easy-to-understand solutions for team members of all levels.​​

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I'm around if you would like any more information about my experience or if you would like to connect and network. Feel free to reach out to me here or LinkedIn.  

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Thank you for your time, take care!

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Cheers,